Microsoft Clarity
Watch real visitors use your site, for free, forever
What it is
About Microsoft Clarity
Microsoft Clarity records anonymised user sessions and generates click, scroll and area heatmaps, letting UX and marketing teams see exactly where visitors get stuck, ignore content or rage-click. Unlike most session-recording tools, it's entirely free with no visitor or session caps, which has made it a fast-growing alternative or complement to paid tools like Hotjar and FullStory. It also integrates with Google Analytics and Microsoft Advertising for combined reporting.
What you can do with it
Capabilities
Watch anonymised session recordings of real user behaviour
Generate click, scroll and area heatmaps for any page
Identify rage clicks, dead clicks and excessive scrolling as friction signals
Segment recordings by device, browser or traffic source
Combine insights with Google Analytics data for a fuller picture
How to learn it
Learning Resources
Review Microsoft Clarity's official documentation and quick-start guide
Study Microsoft's own blog and YouTube walkthroughs of Clarity features
Explore CXL and UX-focused blogs covering heatmap analysis techniques
Install Clarity on a live or test site and review a week of real recordings
Pro Tip
Don't just eyeball a handful of recordings — use Clarity's rage-click and dead-click filters to jump straight to sessions most likely to reveal a real usability problem.
Skills that use this tool
Roles that use this tool