Hotjar
See where users click, scroll and rage-quit on your site
What it is
About Hotjar
Hotjar is a behaviour-analytics and feedback tool that shows how visitors actually use a website through heatmaps, session recordings and on-site surveys. It generates heatmaps of clicks, scrolls and mouse movement, records anonymised individual user sessions and runs on-site surveys/feedback widgets, giving UX researchers and marketers qualitative insight that traditional analytics (like GA4) can't show.
What you can do with it
Capabilities
Generate click, scroll and move heatmaps for any page
Record and replay individual (anonymised) user sessions
Run on-site surveys and feedback polls targeted to specific pages or segments
Set up funnels to see where users drop off in a flow
Combine qualitative recordings with quantitative analytics to diagnose UX issues
How to learn it
Learning Resources
Hotjar's own Academy (free courses on UX research and Hotjar tool use)
Hotjar's help documentation and blog case studies
General CRO (conversion rate optimisation) courses that reference heatmap analysis
Practise by installing the free tier on a personal or test website and reviewing real recordings
Pro Tip
Microsoft Clarity offers unlimited free heatmaps and recordings, so many teams run it alongside or instead of Hotjar's paid tiers purely for volume — Hotjar's edge is its more polished survey/feedback tooling
Skills that use this tool
Roles that use this tool