CMS platforms
Where marketing teams publish without waiting on a developer
What it is
About CMS platforms
CMS platforms like WordPress, Webflow and Contentful separate content creation from the underlying website code, giving marketers and copywriters direct control over pages, blog posts and landing pages. WordPress alone powers a large share of the web, from small business sites to major publications, whilst headless CMS options like Contentful serve content to multiple channels via API. Choice of CMS shapes everything from SEO flexibility to how quickly a content team can ship new pages.
What you can do with it
Capabilities
Publish and edit web pages, blog posts and landing pages without coding
Manage media libraries, navigation and site structure
Control SEO metadata, URLs and page templates
Collaborate with editors and implement approval workflows before publishing
Serve content to multiple channels via a headless/API-based CMS
How to learn it
Learning Resources
Review WordPress.org's official documentation and Learn WordPress courses
Complete Webflow University's free video courses
Study Contentful's official developer and content-modelling guides
Build a personal or portfolio site on WordPress or Webflow from scratch
Pro Tip
Decide between a traditional CMS (WordPress) and a headless CMS (Contentful) based on how many channels your content needs to reach — headless costs more setup effort but pays off the moment you're publishing to website, app and email simultaneously.
Skills that use this tool
Roles that use this tool