MySkillGap
ExploreGalaxyMy PathSettingsGive Feedback

New here?

A quick look at how MySkillGap works. Close it any time.

Skill Profile

SEO

Marketing / Digital

"Adjusting a website's content, structure and technical setup so it ranks higher in search engine results for terms the target audience is actually searching."

YOUR SKILLS

Problems This Skill Solves

  • Increases organic (unpaid) traffic to a website without ongoing ad spend
  • Fixes technical issues that stop search engines indexing a site properly
  • Aligns content with what an audience is actually searching for, rather than what a business assumes they want
  • Improves visibility against competitors who rank for the same commercial search terms
Myths vs Truths
Myth

SEO is about tricking Google's algorithm.

Truth

Modern SEO is mostly about genuinely useful content, fast and accessible sites and clear structure — deceptive tactics now get sites penalised.

Research & Outlook

AI-generated search summaries are reducing click-through for some queries, shifting SEO focus towards being cited as a source within AI answers as well as traditional ranking.

See This Skill In Action

Watch a professional demonstrate SEO in a real working environment — what it looks like, how it's applied, and why it matters.

SEO in practice
A professional demonstrates this skill on the job
Subscribe for updates

Marketing / Digital

SEO

0roles unlock with this skill

Also Known As

Search Engine OptimisationOrganic Search MarketingSearch Optimisation

Growth Path

Beginner

Optimises individual page titles, meta descriptions and headings for target keywords.

Intermediate

Runs full technical and content audits, builds keyword strategies, and tracks ranking performance over time.

Expert

Sets SEO strategy across a large site or multiple domains and adapts strategy to major search algorithm changes.

How to Practise

  • 1.Run a technical SEO audit on a real website using Screaming Frog or Search Console and list the top three fixes
  • 2.Do keyword research for a topic and write a page optimised around primary and related search terms
  • 3.Track how a page's ranking changes over several weeks after making on-page or technical changes
  • 4.Study Google's Search Central documentation and a recent core algorithm update

How to Prove

  • ·Before/after ranking or organic traffic data for a site you optimised
  • ·A completed technical SEO audit report with implemented recommendations
  • ·Google Analytics or Search Console certification or a documented case study